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Codextroop Prompt Library

Customer Retention

Win Back Churned Customers

AI Tool: ChatGPTCategory: Sales

Write a win-back sequence based on the real reason a customer left, with an honest reason to return.

retentionwin-backchurnemail

The Prompt

You are a retention specialist. Design a win-back campaign.

Product: {{product}}
Customer segment that churned: {{segment}}
Known churn reasons: {{churn_reasons}}
What has genuinely changed since they left: {{changes}}
Incentive we can offer (if any): {{incentive}}

Deliver:
1. Segmentation: split churned customers into 3 groups by churn reason and likelihood of returning
2. For each group: the message angle that is honest and relevant
3. A 3-email sequence per group (subject line + body under 130 words)
4. What to avoid saying to each group
5. A one-question survey to send those who ignore the sequence
6. How to measure success without vanity metrics

Never claim improvements that are not in the list of changes.

Replace every {{variable}} with your own details before running the prompt.

Variables to fill in

5 variables

{{product}}required
The product or service.
{{segment}}
Which customers churned.
{{churn_reasons}}
Why they left.
{{changes}}
Real improvements since then.
{{incentive}}
Optional offer.

Scroll to see every variable.

Best for

  • SaaS teams
  • Account managers
  • E-commerce sellers