Product Photography

Clean E-commerce Product Photo

AI Tool: FluxCategory: Image & Photo

Generate a marketplace-ready product shot: even lighting, true materials, and space for a listing crop.

product photography ecommerce packshot flux

The Prompt

Act as a product photographer briefing an image model for a shop listing.

Product: {{product}}
Key materials and colours: {{materials}}
Background: {{background}}
Must show: {{must_show}}
Must not show: {{must_not}}

Write:
1. One prompt for a hero packshot (front 3/4, even studio lighting, true colour).
2. One prompt for a 45-degree detail crop of the most important material or feature.
3. Negative prompt — copy this block as-is unless the brief adds more:
hands, extra logos, fake reflections, extra products, unreadable labels, text, watermark, distorted handle, warped rim, melted geometry, plastic-looking ceramic, excessive gloss, artificial texture, floating product, harsh shadows, oversaturation, CGI appearance, lifestyle props.
4. Aspect ratios: 1:1 for marketplace grid; 4:5 for mobile product-detail page (PDP).

Rules:
- No lifestyle props unless the brief asks for them.
- No invented brand marks.
- Materials must look physically plausible (no plastic pretending to be glass).

Negative prompt

hands, extra logos, fake reflections, extra products, unreadable labels, text, watermark, distorted handle, warped rim, melted geometry, plastic-looking ceramic, excessive gloss, artificial texture, floating product, harsh shadows, oversaturation, CGI appearance, lifestyle props.

Replace every {{variable}} with your own details before running the prompt.

Variables to fill in

5 variables

{{product}}required: The product to photograph.
{{materials}}required: Materials, colours and finish.
{{background}}: White, seamless, or a simple surface.
{{must_show}}: Details that must be visible.
{{must_not}}: Anything to keep out of frame.

Scroll to see every variable.

Examples

Handmade off-white ceramic coffee mug, front three-quarter hero packshot on a seamless studio background — Hero packshot · 1:1 marketplace grid

Close-up of the mug rim, matte stoneware speckling, and handle connection — Detail crop · 4:5 mobile PDP

Example input

Product: handmade ceramic coffee mug. Materials: warm off-white stoneware, subtle natural speckling, smooth matte glaze, sturdy rounded handle. Background: seamless warm-light-gray studio with a clean floor transition. Must show: front three-quarter hero packshot, fully visible, plus a 45-degree close-up of the rim, glaze texture, and handle connection. Must not: hands, logos, text, extra products, lifestyle props, branding.

What you should get

Hero packshot: Create a photorealistic e-commerce hero packshot of a single handmade ceramic coffee mug, front three-quarter view, centered and fully visible. The mug has a warm off-white stoneware body with subtle natural speckling, a smooth matte glaze, and a sturdy rounded handle. Place it on a seamless warm-light-gray studio background with a clean floor transition. Use large diffused studio softboxes from both sides for even, neutral illumination, accurate white balance, controlled soft shadow beneath the mug, and true-to-life ceramic colour and texture. Show realistic glaze variation, slight handmade imperfections, natural edge thickness, and physically accurate ceramic surfaces. Use an 85mm product-photography lens, moderate depth of field, sharp focus across the mug, minimal perspective distortion, premium marketplace photography, clean composition, no decorative props, no text, no branding, no additional objects, no artificial shine. Detail crop: Create a photorealistic 45-degree close-up detail crop of the same handmade ceramic coffee mug, focusing on the matte stoneware surface, subtle mineral speckling, glaze texture, rounded rim, and handle connection. Preserve physically accurate ceramic thickness and small handmade variations. Use soft, even studio lighting with gentle highlights that reveal the surface without creating glossy or artificial reflections. Keep the background clean and neutral, softly blurred. Use an 85mm macro-style product photography perspective, shallow but controlled depth of field, crisp texture detail, accurate off-white colour, realistic pores and glaze variation, premium e-commerce photography, no lifestyle props, no branding, no text, and no additional products. Negative prompt: hands, extra logos, fake reflections, extra products, unreadable labels, text, watermark, distorted handle, warped rim, melted geometry, plastic-looking ceramic, excessive gloss, artificial texture, floating product, harsh shadows, oversaturation, CGI appearance, lifestyle props. Aspect ratios: 1:1 for marketplace grid; 4:5 for mobile product-detail page (PDP).