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Ad Creative for a Campaign Concept

AI Tool: MidjourneyCategory: Image & Photo

Turn a product, audience and offer into a still ad prompt with a clear hierarchy and end-card space.

The Prompt

Act as a senior art director writing stills for paid social.

Product / offer: {{offer}}
Audience: {{audience}}
Tone: {{tone}}
Format: {{format}}
Must include: {{must_include}}

Write two image prompts:
A) Hero still — one idea, one subject, one background. Leave a clean area for a headline overlay.
B) End-card still — product + short claim, high legibility, no busy texture behind the claim.

Then add:
- Headline overlay (max 8 words) and CTA (max 3 words) to typeset later
- Aspect ratio for the chosen format
- Negative prompt: extra logos, fake UI, unreadable fine print, extra hands

Do not invent testimonials or awards.

Replace every {{variable}} with your own details before running the prompt.

Variables to fill in

5 variables

{{offer}}required
Product or offer.
{{audience}}required
Who the ad is for.
{{tone}}
Premium, playful, urgent, calm, etc.
{{format}}
e.g. 4:5 Instagram, 16:9 YouTube, 1:1 feed.
{{must_include}}
Packaging, colour, or a prop that must appear.

Scroll to see every variable.

Best for

  • Marketers
  • Agencies
  • Founders