Skip to content
Codextroop Prompt Library

Competitor Analysis

Run a Structured Competitor Analysis

AI Tool: ChatGPTCategory: Business

Compare your business against named competitors across positioning, pricing, strengths and gaps you can exploit.

competitor analysisstrategymarket researchpositioning

The Prompt

Act as a competitive intelligence analyst.

Analyse the competitive landscape for:
My business: {{my_business}}
Competitors: {{competitors}}
Information I have about them:
{{competitor_notes}}

Produce:
1. A comparison table: positioning, target customer, pricing approach, main channels, notable strengths, visible weaknesses.
2. Where each competitor is genuinely stronger than us, and why.
3. Three underserved segments or needs none of them addresses well.
4. Two positioning options for us, with the trade-off of each.
5. A list of facts I should verify before acting, since some inputs may be incomplete.

Do not speculate beyond the notes provided; mark inferences clearly as "inference".

Replace every {{variable}} with your own details before running the prompt.

Variables to fill in

3 variables

{{my_business}}required
Your business and current positioning.
{{competitors}}required
Names of 2-5 competitors.
{{competitor_notes}}
What you know about each competitor.

Best for

  • Founders
  • Marketing leads
  • Strategy teams